Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.).While other parts of business and digital marketing are becoming increasingly automated, content creation is still a very manual job.
Digital Marketing Made Simple: A Step-by-Step Guide
This, my friend, is one of the greatest examples of digital marketing of all time.
I bet, when you hear “content marketing,” you think about blogs, Twitter, Facebook and viral YouTube videos.
But, it’s been around far longer than the internet.
Do you know what digital marketing.
Because content marketing is all about storytelling – and humans have told stories for as long as they could speak.
Our attention will always go to those who tell great stories. That’s the reason why in 2015, blogs, like the one by Tim Ferriss and movies, like Jurassic World, do so well – and why Kevin Spacey is a keynote speaker at a marketing conference.
When Hasbro and Marvel cooperated to launch their comic book series, “G.I. Joe – A Real American Hero!”, in 1982, their mareting strategy was simple. They wanted was to create what Kenner Toy Company’s Star Wars action figures already had – a rich back story for their action toys.
Within 2 months of releasing the first comic book, about 20% of their target audience, boys between the age of 5 and 12, had 2 or more G.I. Joe toys. And, the comic book only had 2 stories.
7 years later, the series was one of Marvel’s strongest titles and 2 out of 3 boys in the same age category owned at least one G.I. Joe action figure.
How’s that for using content to market a product?
A lot has changed since then and what worked back in the 80’s won’t necessarily work today. However, with new marketing channels, such as social media, popping up almost daily, opportunity is knocking.
So, let’s take a look at what content marketing means now in my content marketing guide.